SEO VS PPC Digital Marketing For Plumbers

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by plumbers today. SEO is an organic form of search engine marketing that utilizes keywords, content, and other techniques to increase visibility in nonpaid search results. PPC on the other hand is a more direct approach utilizing […]

Our Head SEO Strategist Shares His Insight Into Resolving SEO Pagination Issues

Incorrectly handled, pagination could result in issues the indexing of your website. Let’s examine the issues, how you can avoid them, and suggest best practices. What is pagination, and what is its significance? Pagination occurs when content has been split into a number of pages, for example on the e-commerce categories pages and lists of blog entries. Pagination […]