Unfortunately, most tradies we come into contact with are simply attempting to promote for the sake of it without truly comprehending how much of their marketing budget is going down the drain. You’re not alone if this resonates with you. Most tradies are caught in this exhausting cycle of marketing failure due to the enormous amount of misinformation delivered by sales people who are only interested in one thing… your wallet. There’s a massive disconnect within agencies where sales people will often do whatever it takes to make a sale, hand the campaign over to the marketing strategist only for it not to actually be achievable.

The good news is that excellent digital marketing isn’t as difficult or fuzzy as many people think. Once you grasp the fundamentals, you’ll feel much more in control and better equipped to make educated judgments about your marketing investment, which will make you considerably happier with the results you can clearly see.